'Girls Who Print' Networking Opportunity

November 3 from 5 to 7 pm

Come to the first Boston area meet-up for the wonderful Girls Who Print LinkedIn Group at the Gala Cocktail Party at the 5th Annual Print & Media Conference.

Our very own Ali Westcott is one of the local GWPers helping to organize this local event. Free to conference attendees and $10 for those who can only make the cocktail party.

Get all the details and register here: http://girlswhoprint.eventbrite.com/

The Next Generation of Direct Mail Marketing

November 3 at 10:30 am 

Christine Erna, Director of Mailing & Fulfillment Services at Concord Litho, will be presenting an info-packed session at this year's conference.

Mail is big business. Yet the US Postal Service (USPS) projects a $238 billion loss over the next decade. What does this mean for direct mail marketers? In this no-nonsense session with the "Queen of Direct Mail," we will envision what America's postal service will look like in the future - and how will it differ from where we are today. Learn the details of USPS's aggressive plan for ensuring the viability of direct mail and what it means for you.

Takeaways will include inside information on the latest mailing trends:

The tools, tactics and trends of efficient direct mail

Intelligent Mail overview

New direct mail design options including flexible formats

Move Update compliance

Tips and tricks you should know

Learn when penalties may apply

Special Offer: Attend this special session by Christine and as a bonus you can get a free one-of-a-kind Direct Mail Toolkit filled with templates, tips, and more to help make your future projects a breeze.