Christine Erna, Director of Mailing & Fulfillment Services at Concord Litho, will be presenting an info-packed session at this year's conference.

The Next Generation of Direct Mail Marketing
The Tools, Tactics and Trends of Direct Mail Marketing in the Postal Service of the Future
 
Presented by Christine Erna

November 3, 2010 at 10:30 am

Mail is big business. Yet the US Postal Service (USPS) projects a $238 billion loss over the next decade. What does this mean for direct mail marketers? In this no-nonsense session with the "Queen of Direct Mail," we will envision what America's postal service will look like in the future - and how will it differ from where we are today. Learn the details of USPS's aggressive plan for ensuring the viability of direct mail and what it means for you.

Takeaways will include inside information on the latest mailing trends, including:

• The tools, tactics and trends of efficient direct mail

• Intelligent Mail overview - what it is and why you should care (and optional services)

• New direct mail design options including more flexible formats

• Move Update compliance

• Tips and tricks you should know

• Learn when penalties may apply