What Ali is Tweeting:
Ali J. Westcott
Director of Marketing & Communications
Direct line: (603) 410-1456
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Ali is our marketing and communications director, handling outreach and print education activities and partnering directly with clients as a sales executive. She's also head of Launchpad, our in-house product development team that's always testing new ideas, stocks, inks, and formats in our quest to help our customers achieve better response rates (and ROI) from their print investments. Ali has an extensive background in product development, project management, IT/database analytics, and direct marketing, and is our in-house expert on many subjects, including eco-friendly production options and scent marketing tactics. She's also our "Tweeter," and loves partnering with customers to help you get more value from your marketing campaigns and achieve your goals.
Concord Litho team member since: 1997
Favorite PMS color: PMS 360 - a very "happy" green
Favorite song: 'Any Way You Want It' by Journey
Quotables - Concord Litho In the News
Ali was recently interviewed by Printing News for a cover story on specialty finishing (excerpt below):
“We have a lot of flexibility to experiment, especially with our heat-set webs that are pretty much blinged out with all kinds of in-line finishing capabilities. That means a lot of bells and whistles can be added to the piece in one pass through the press. We can create contour shapes and pop-up boxes for unique dimensional direct mail, cool Zip-Strips, perfed coupons, stepped booklets, removable temporary membership cards—you name it. A huge advantage is that a project can come off the press personalized and addressed with our in-line inkjet system, sealed with an easy-to-open glue line so you can avoid those ugly new tabbed wafer requirements that make it so hard to open the piece without damaging it.” Read More
Four pages Ali recommends you visit:
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