Concord Litho Hires Direct Mail Expert to Expand Mailing & Fulfillment Services Division - click here for press release
A direct mail expert and popular industry speaker, Christine recently joined Concord Litho as our new director of Mailing & Fulfillment Services.
Read Christine's April 2010 interview with PaperSpecs on "Makings For Direct Mail Success" here.
Christine's background includes:
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18 years with the USPS in Mailpiece Design |
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Certified Mailpiece Quality Control Specialist |
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Certified Address Quality Specialist |
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Renowned Speaker and Educator |
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What Christine is reading:
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Postal Customer Council - PCC |
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DMM Advisory |
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Mail Pro and Deliver Magazine |
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MFSA - Postal Points & Postscripts |
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PostCom Bulletin |
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DM News . . . and, of course |
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Inline ink-jet personalization + cool format + heat-set web printing up to 10 colors = Win. Learn more about Concord Litho's cost-effective, versatile ProCard format here.
Christine J. Erna
Director of Mailing & Fulfillment Services
Direct line: (603) 410-1435
Email Christine | Download VCard (vcf file)
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A valuable new resource for our customers, Christine answers a few questions below and shares how she can help make your mailing projects more successful this year . . .
What do you like most about working with customers on their projects? I like asking questions to uncover and understand what the goals of your project are and being able to offer suggestions and ideas that are more efficient, save you money in production, and ultimately provide you with the best postage savings. Being able to translate the USPS rules and regulations into terms and language that are easy to understand brings real value, and I take pride in helping educate whenever I can.
OK, so everyone wants to know . . .what will your next Seminar/Workshop topic be? I think it will be on trends happening in mail formats. There have been some recent format requirement changes on booklet mailers, and I anticipate these changes are going to be applied to folded self-mailers as well. Stay tuned!
What are you working on right now at Concord Litho? Well, right now I am assessing the landscape of mailing projects in both the Fundraising and Commercial Direct Mail Divisions. Meeting with lots of team members to analyze roles, processes and workflow. I am so impressed by the amazing, talented team here! I am also going on the road -- lots of client meetings scheduled to introduce myself and review our plans for growing the Mailing and Fulfillment Division. Meeting with equipment vendors to assess our expansion needs . . . there is great energy going on and I predict 2010 will bring awesome new services and capabilities for our customers.
What's your favorite PMS color? Pantone 225 - A Fuschia pink!
How do you stay current on postal issues and mailing trends? There are some great resources out there. First is the Mailing and Fulfillment Service Association, where I serve on the Postal and Government Affairs committee. We deal directly with the US Postal Service on issues and concerns within the mailing community and stay apprised of legislation issues. I'm also involved and participate with several other terrific national and regional organizations, including the Direct Marketing Association and Printing Industries of New England. The MFSA and DMA have collaborated to be at the forefront of fighting "Do Not Mail" legislation that has come up in states all over the country ... in 2008, 17 states filed legislation for "Do Not Mail" bills, including New Hampshire. I testified against the bill, which ultimately did not pass. We continually monitor activity as states can file each year. You'll also see me at industry conferences and tradeshows including The National Postal Forum, Postcom, and I am excited to get more involved with the DMA Nonprofit Federation.
Thanks, Christine! One last one -- what is your favorite quote? T.S. Eliot: Only those who will risk going too far can possibly find out how far they can go.
